Our blogs intend to educate, inspire and empower readers regarding the gem and jewellery industry. We, hereby, humbly share our learnings, experiences and understanding of diamonds.

Diamond merchants stand at the epicenter of the diamond pipeline, guiding raw diamonds culled from the earth through their journey

“Diamonds are rare” – you’ve heard that. But what makes them rare? Let’s look at the factors contributing to the

Imagine walking through the bustling streets of Surat, a city that hums with the vibrancy of a thousand artisans shaping

Kimberlite, a volcanic rock most famously known as the primary source of diamonds, is a remarkable geological marvel. Its formation

Selecting a diamond is a journey through a landscape of diverse and captivating shapes, each with its own character and

Beyond the traditional sparkle of clear diamonds lies a mesmerizing spectrum of fancy colored diamonds, each telling its own vibrant