Diamond merchants stand at the epicenter of the diamond pipeline, guiding raw diamonds culled from the earth through their journey

“Diamonds are rare” – you’ve heard that. But what makes them rare? Let’s look at the factors contributing to the

Imagine walking through the bustling streets of Surat, a city that hums with the vibrancy of a thousand artisans shaping

Kimberlite, a volcanic rock most famously known as the primary source of diamonds, is a remarkable geological marvel. Its formation

Selecting a diamond is a journey through a landscape of diverse and captivating shapes, each with its own character and

Beyond the traditional sparkle of clear diamonds lies a mesmerizing spectrum of fancy colored diamonds, each telling its own vibrant