Understanding Diamond Fluorescence: Impact on Price and Preferences

With their enigmatic charm, diamonds possess many features that captivate and intrigue. Among these is fluorescence, a characteristic that often sparks discussions and varying opinions in the industry. So, what is it really? And how does fluorescence affect a diamond’s price? What is Fluorescence in Diamonds? Fluorescence in diamonds is their ability to emit a […]
Diamond Certification by the Gemological Institute of America (GIA)

The Gemological Institute of America (GIA) is the most revered authority for anyone serious about diamond quality. With a history spanning more than 90 years, GIA has earned its reputation by setting high standards in diamond grading. This long-standing institution has shaped the industry’s grading systems. It provides a level of transparency, authenticity and trust […]
The concept of sustainability in the diamond industry

Diamonds, often hailed as one of mother nature’s most exquisite creations, have for long played a pivotal role in the global market, symbolizing wealth, status, luxury and love. However, as industries worldwide pivoted towards more sustainable practices, the diamond industry has followed suit. In fact, a recent survey revealed that 30% of consumers prioritize sustainability as […]
Natural diamonds are a lucrative investment…

There is something about natural diamonds that make people hold these precious stones in high regard. They say, diamonds are forever and that they are the ultimate expression of love and exemplifies one’s wealth and status. Let’s dive deeper into the timeless world of natural diamonds… What magnifies the market value and investment worthiness of […]
Why you could consider lab-grown diamonds

In recent years, lab-grown diamonds have become an attractive alternative for jewellery enthusiasts. Produced in controlled environments (read, laboratories) utilising state-of-the-art technology mimicking the natural diamond formation process, these diamond alternatives have become a favourite of customers who have progressively become more conscious in their choices. If you are a business owner dealing in diamonds […]